TITLE

Reebok shifts focus to health

PUB. DATE
May 1999
SOURCE
Marketing Event;May99, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that shoe company Reebok has shifted its target market from teenagers to the health-conscious with the 1999 edition of its summer roadshow. What the roadshow will offer to visitors; Theme of the previous year; Comments from Frankie Holloway, ZGC board director.
ACCESSION #
3080037

 

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