TITLE

Champion aims to top UK league

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
March 1999
SOURCE
Marketing Event;Mar1999, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the move of Sara Lee Corp. to relaunch its Champion United Kingdom brand at ISPO. Purpose of Sara Lee in creating the brand; Aim of the relaunch.
ACCESSION #
3080024

 

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