TITLE

Boosting visitor recall

AUTHOR(S)
Couldwell, Clive
PUB. DATE
March 1999
SOURCE
Marketing Event;Mar1999, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the challenges in keeping track of customers and making an impression in exhibitions. Common mistakes of exhibitors; Comparison of the exhibition method in the United States and Europe; Significance of interaction on exhibitions.
ACCESSION #
3080016

 

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