TITLE

The rules of the road

AUTHOR(S)
Cobb, Robin
PUB. DATE
June 1999
SOURCE
Marketing Event;Jun99, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with planning a roadshow event. Regulations relating to the roadshow vehicle; Deciding the itinerary; Organizing a food sampling roadshow; Importance of knowledge of logistics when planning a roadshow according to organizers.
ACCESSION #
3079973

 

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