`Real' Olympic sponsors get overlooked
- The Games We Play. Stubbs, Peter // NZ Marketing Magazine;Sep2000, Vol. 19 Issue 8, p46
Presents information on sponsorship for the 2000 Olympic Games in Sydney, New South Wales, Australia. Reason Reebok company withdrew their sponsorship; Details on the sponsorship agreements between the Sydney Organizing Committee and several corporations; Discussion on sponsorship agreements.
- Sydney Was it good for you? Hornery, Andrew // Ad Age Global;Oct2000, Vol. 1 Issue 2, p34
Deals with advertisers and sponsors of the year 2000 Olympic Games in Sydney, New South Wales. Sponsorship revenue of the 2000 Olympics; List of the Australian companies that served as sponsors of the Olympics; Television rating of the 2000 Olympics' opening ceremony; Court action of Olympic...
- Olympic backers grow in standing at Sydney. Kleinman, Mark // Marketing (00253650);11/2/2000, p4
Reveals that consumers found the level of commercialism at the 2000 Sydney Olympics acceptable. Percentage of visitors that found the presence of corporate sponsors appropriate; Impact of subtle marketing; Brand most identified with supporting the Olympics.
- Games: Lower Ratings, but Sponsor Value. Millman, Jim // Brandweek;11/06/2000, Vol. 41 Issue 43, p28
Comments on the year 2000 Olympic Games in Sydney, New South Wales. Views on the people of Sydney; Some of the top moments in aquatic sports in the Sydney Olympics; Opinion on people movement and the Olympic venues at Sydney; Reasons behind its low television ratings in the United States;...
- Field of dreams. Walsh, Max // Bulletin with Newsweek;12/15/98, Vol. 117 Issue 6153, p23
Points out the Sydney Organizing Committee for the Olympic Games' (SOCOG) difficulty in marketing the Olympics 2000 to the population of Sydney, New South Wales. Sale of international television rights; Failure of the public float of the Olympic stadium; Lukewarm response to the Olympic Club;...
- The unfriendly skies. Lloyd, Simon // BRW;10/20/2000, Vol. 22 Issue 41, p82
Focuses on airlines' marketing operations in Australia as of October 20, 2000. Marketing competition between Qantas and Ansett Australia during the 2000 Olympic Games in Sydney, New South Wales; Ansett Australia's appointment as the event's official airline. INSET: THE BIG AMBUSHERS..
- B of A's Olympic Spending Put as High as $50M . WEIL, DAN // American Banker;9/24/1999, Vol. 164 Issue 184, p4
Reports on the decision of Bank of America Corp. to sponsor the United States team participating in the 2000 Olympic Games in Sydney, Australia. Reasons why the bank opted for a secondary role in the sponsorship; Goal of establishing the company's brand name in the Olympics.
- SPORTS POVERTY. Martens, Alison // Corporate Knights Magazine;Oct2002, Vol. 1 Issue 2, p34
The article reports on the importance of a sports funding strategy that involves forging a partnership with the Canadian corporate sector. According to the author, Canadian athletes do not receive the support they require to excel on the international stage. Canada only garnered seven medals...
- Marketing revs up Down Under. Andruss, Paula Lyon // Marketing News;09/11/2000, Vol. 34 Issue 19, p9
Focuses on importance of corporate sponsorship in the 2000 Olympic Games in Sydney, New South Wales. Impact of sponsorship on the sales of companies; Reference to the previous Olympic events; Indications of the success of the Sydney Olympic marketing plan.