`Real' Olympic sponsors get overlooked

June 1999
Marketing Event;Jun99, p15
Deals with the 1999 Sweeney Sports Report regarding awareness of the people of Australia on the 2000 Sydney Olympics sponsors. Percentage of awareness for official sponsors Fuji Xerox and Panasonic; Ranking of Qantas in the list of most recognized sponsors; Views of respondents on sponsorship for the Olympic event.


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