TITLE

Shows get larger share of budgets

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
June 1999
SOURCE
Marketing Event;Jun99, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with a study conducted by Erdos and Morgan regarding trade show spending in the United States. Percentage of business-to-business budgets allotted to trade show; Total trade exhibition spending in 1997; Businesses surveyed by the study.
ACCESSION #
3079959

 

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