TITLE

ABC measures brand impact

PUB. DATE
June 1999
SOURCE
Marketing Event;Jun99, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the Audit Bureau of Circulations (ABC) has commissioned a research to measure the effectiveness of the ABC brand across all business sectors including exhibitions. Purpose of the study being carried out by Gilmour Research; Comments from Jacqueline McGrath, marketing manager at ABC; Due date of the research results.
ACCESSION #
3079945

 

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