TITLE

Lego constructs schools strategy

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
February 1999
SOURCE
Marketing Event;Feb99, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Evaluates the school marketing strategy of Lego for its BETT exhibition organized by Emap Education. Comments from Neil Ruddock of Chester design consultancy Stationhouse; Description of the entrance leading to the company's product displays; Launching of the RoboLab software.
ACCESSION #
3079921

 

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