Sport stars to push Pringles
- P&G heads shampoo into preteen segment with Pert line extension. Lawrence, Jennifer; Sloan, Pat; Levin, Gary // Advertising Age;4/20/1992, Vol. 63 Issue 16, p3
Reports on Procter and Gamble Co.'s fall introduction of Pert shampoo for preteens. Target market; Operating code name of the product; Handling of the national product launch by Leo Burnett USA.
- Making 'em smell sweet. // Advertising Age;10/11/1999, Vol. 70 Issue 42, p16
The article describes the advertising campaign of Procter & Gamble co. for its Gentle Breeze Gain detergent. TV spots breaking nationally from Leo Burnett USA, Chicago, show underwear flapping on an oceanside clothesline to demonstrate how clean they can smell after being washed in Gain.
- Burnetts seizes global Sassoon prize. Yates, Karen // Campaign;10/30/98, Issue 44, p4
Reports on the appointment of Leo Burnett Co. by Procter & Gamble Co. to help relaunch its Vidal Sassoon range of haircare products around the world. How the move gives Burnett a central role in the rebranding of Vidal Sassoon's Redline products; Companies in Great Britain handled by Burnett.
- P&G selects Burnett as print AOR. Gleason, Mark; Sloan, Pat // Advertising Age;1/20/1997, Vol. 68 Issue 3, p1
The article reports that Procter & Gamble Co. has named Leo Burnett USA Inc., Chicago, agency of record for its $250 million print buying and planning business. Saatchi & Saatchi Advertising, New York, previously handled buying, while most planning had been split among P&G's nine brand agencies....
- Luvs. Neff, Jack // Advertising Age;6/30/1997, Vol. 68 Issue 26, ps16
The article focuses on the brand advertising campaign launched by Procter and Gamble Co. to promote its Luvs diaper brand. To regain the market share lost by the brand when it was converted from a superpremium to a value brand, the company made product improvements such as stretchy side panels....
- P&G's Secret: New extension replaces Ultra. Cardona, Mercedes M. // Advertising Age;3/8/1999, Vol. 70 Issue 10, p54
The article reports on Procter & Gamble (P&G)'s launch of a different version of its Secret brand deodorant in 1999. Secret's agency Leo Burnett USA will handle the launch campaign. P&G would not disclose the budget, but it spent $22 million on Secret and its extensions during the first 11...
- P&G gambles on new Tampax line. Neff, Jack // Advertising Age;4/29/2002, Vol. 73 Issue 17, p4
Reports on Procter & Gamble Co.'s launch of Tampax Pearl. Claim that the tampon improves protection; Television and print advertisements from Bcom3 Group's Leo Burnett Co.; Drop in Tampax sales after it was acquired by P&G.
- Man-on-the-street is a big plus for Pert. Garfield, Bob // Advertising Age;10/26/1998, Vol. 69 Issue 43, p55
Presents a review of a television advertisement for Procter & Gamble's Pert Plus shampoo. The ad a creation of Leo Burnett USA; The author's opinion of the advertisement.
- PEN PORTRAIT. // Marketing (00253650);5/29/2003, p48
Barry Cook is chairman and managing director of Leo Burnett London. Cook began his career in marketing as a sales man at Procter&Gamble Co. Cook is an adept tactician playing a waiting game when it suits him, but ready to move at the speed of light when necessary. Cook is very bright, can be...