TITLE

Games sponsors hail IOC reforms

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
February 1999
SOURCE
Marketing Event;Feb99, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the International Olympic Committee's (IOC) introduction of measures in protecting brand values of the Olympic Games was welcomed by the principal sponsors, Coca-Cola, Eastman Kodak and Xerox Corp. Commitment of Coca-Cola to the measures introduced; Information on a meeting of IOC marketing director Michael Payne with sponsors in the United States at the end of January 2000.
ACCESSION #
3079903

 

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