TITLE

Sara Lee eyes sporting life

PUB. DATE
February 1999
SOURCE
Marketing Event;Feb99, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Sara Lee Corp. is using international sports trade fair ISPO to push its Champion sportswear brand at the Champion Leisure Lounge. Other items offered at the lounge; Economic performance of the company.
ACCESSION #
3079898

 

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