Volvo shines at boat show
- Volvo condenses UK BTL business into two agencies. // Marketing (00253650);5/3/2001, p3
Reports on Volvo's restructuring of its Great Britain-based below-the-line advertising agency network.
- Volvo integrates stress ills. // Employee Benefits;Jul2002, p8
Reports the efforts of Volvo Car UK to design an integrated approach to health care and stress management for its employees in the United Kingdom which will be launched at the end of 2002. Components of the plans; Goal of pressure point assessments being developed; Plans for open learning.
- Volvo set for iTV drive to shied 'brick' image. // Precision Marketing;4/19/2002, Vol. 14 Issue 29, p2
Reports on the plan of Volvo Cars UK to launch its first interactive television campaign as part of a long-term strategy to promote its used-car division. Appointment of Simon Munn at the company; Marketing methods used by Abbott Mead Vickers for the campaign; Remarks from Volvo national...
- Brand: Volvo - Firing on all cylinders. // Event;Mar2014, p13
The article features Nikki Rooke, head of communications, events and sponsorship at Volvo Cars UK in Great Britain. It observes that Rooke is fully-focused on the consumer lifestyle aspects of the Swedish automotive brand, as well as informs that she has been working in the British motoring...
- Volvo appoints lead DM agency. // Campaign (UK);02/12/99, Issue 6, p8
Reports on the selection of agency Hamilton Wright as the lead direct marketing agency for Volvo Car UK in Great Britain. Hamilton's replacement of the Anthem agency; Other agencies involved in the firm's other operations.
- Volvo introduces driver eyecare vouchers. Calnan, Marianne // Employee Benefits;1/7/2015, p1
The article offers information on the eyecare e-vouchers introduced by the automobile manufacturer Volvo Car UK Ltd. Topics discussed includes use of the vouchers by the employees, views of Selwyn Cooper, head of business sales for Volvo Car, on the efficacy of the vouchers and glasses offered...
- PAINT, FOR LIFE. // Car India;May2015, Vol. 10 Issue 10, p14
The article offers information on merger of Volvo car manufacturer Volvo Car UK Ltd. and spray designer Albedo100 to manufacture an innovative life paint that would increase the visibility and safety of cyclists running on roads.
- BIG AWARDS. // Campaign;10/23/2015, p27
The article announces the recipients of gold award for 2015 Big Awards from the journal "Campaign," including Carlsberg UK for outdoor category, Volvo Cars UK for integrated category, and Honda Motor Europe for digital category.
- Rooke takes Volvo role. // PRWeek (London);8/24/2012, p13
The article announces that Nikki Rooke has been appointed public affairs chief at Volvo Cars UK Ltd.