Hallmark books its biggest stand
- Don't cry for me Bristol, England. Hume, Scott // Adweek Eastern Edition;3/23/1998, Vol. 39 Issue 12, p3
Features the British television commercial created by Leo Burnett Co.'s office in London, England for Hallmark Cards. Combination of cards and rain; Location shooting in Bristol, England; First use of television for the whole card category in Great Britain.
- Hallmark: $50 mil. greeting via Burnett. Baar, Aaron // Adweek New England Edition;03/08/99, Vol. 36 Issue 10, p49
Reports on Leo Burnett's television advertisements for Hallmark Cards. Introduction of a line of lower-priced Warm Wishes cards; Concepts of ads;.
- Hallmark: $50 mil. greeting via Burnett. Baar, Aaron // Adweek Southeast Edition;03/08/99, Vol. 20 Issue 10, p49
Reports on Leo Burnett Co.'s television advertising campaign for Hallmark Cards Incorporated. Ads' introduction of Hallmark's line of lower-priced greeting cards.
- Hallmark: $50 Mil. Greeting Via Burnett. Baar, Aaron // Adweek Western Edition;03/08/99, Vol. 49 Issue 10, p49
Describes the television advertising for Hallmark Cards created by Leo Burnett. Cost of Warm Wishes cards from Hallmark; Rhetoric of the campaign; Goal of Hallmark; Objective of creating the Warm Wishes line; How much Hallmark has spent for these advertisements.
- Cheaper greetings. // Advertising Age;3/22/1999, Vol. 70 Issue 12, p53
This article reports on the advertising campaign prepared by Leo Burnett USA for Hallmark Cards.
- Hallmark tries flower power to grow sales. Fitzgerald, Kate // Advertising Age;8/13/1990, Vol. 61 Issue 33, p3
This article deals with the floral arrangement service being offered in some of Hallmark Cards' retail stores in the U.S., as of August 1990. The retail floral industry is valued at $12.6 billion. The move emphasizes the efforts of Hallmark to improve sales by extending its product lines beyond...
- Hallmark scares up new ad. Fitzgerald, Kate // Advertising Age;10/8/1990, Vol. 61 Issue 42, p6
Reports on the advertisement designed by Leo Burnett USA for Hallmark Cards for the Halloween season in the U.S. Features of the ad; Effort of Hallmark to focus on costumes in its ad campaign; Estimated value of the costume market.
- Hallmark Says Leo Choice Wasn't All About Money. Baar, Aaron // Adweek Midwest Edition;04/23/2001, Vol. 42 Issue 17, p5
Deals with the decision of Hallmark to consolidate its advertising at Leo Burnett. Reason behind the advertising consolidation; Information on the trade account between Hallmark and Leo Burnett.
- Daldry directs Hallmark ad. Mutel, Glen // Campaign;10/15/2004, Issue 42, p8
The article focuses on the advertising agency Leo Burnett Co. Inc. which has teamed up with Stephen Daldry, the award-winning director of the motion pictures "Billy Elliot" and "The Hours," to produce a new television spot for Hallmark Cards Inc. The commercial is part of an attempt by the...
- Hallmark authors another brand. Fitzgerald, Kate // Advertising Age;3/25/1996, Vol. 67 Issue 13, p8
The article reports that Hallmark Cards will introduce Expressions by Hallmark, a new brand of greeting cards, which will be aimed at mass-merchandise outlets. The brand will be introduced into retailers like Wal-Mart Stores, Kmart Corp. and Target Stores. Incumbent advertising agency Leo...