Go shopping for shows

Couldwell, Clive
April 1999
Marketing Event;Apr99, p21
Provides information on the increase of corporate acquisitions from the exhibitions being held around the world. Growth of spending on shows and exhibitions; Comments from Steven Hacker, president of IAEM, the exposition and meetings body of the United States; Remarks from David Pegler, Imark's European managing director; Why exhibitors are increasingly looking for global media solutions.


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