TITLE

Go shopping for shows

AUTHOR(S)
Couldwell, Clive
PUB. DATE
April 1999
SOURCE
Marketing Event;Apr99, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the increase of corporate acquisitions from the exhibitions being held around the world. Growth of spending on shows and exhibitions; Comments from Steven Hacker, president of IAEM, the exposition and meetings body of the United States; Remarks from David Pegler, Imark's European managing director; Why exhibitors are increasingly looking for global media solutions.
ACCESSION #
3079856

 

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