TITLE

Innovative approach pays off Down Under

AUTHOR(S)
Falloon, Elizabeth
PUB. DATE
April 1999
SOURCE
Marketing Event;Apr99, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Points out the innovative approach of exhibition organizers in Australia. How distance affected the growth of the country's shows; Proliferation of exhibition buildings in the country; Booking of an event in the country.
ACCESSION #
3079838

 

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