TITLE

AND DESIGNING UNITS FROM-SCRATCH: BRAND BASICS

PUB. DATE
April 2000
SOURCE
FoodService Director;04/15/2000, Vol. 13 Issue 4, p140
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the application of branding concepts in the non-commercial food service market of the United States. Factors to consider in branding; Elements of branding process.
ACCESSION #
3079796

 

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