Parent Connection: A School Marketing Effort that Works

Pfaff, John; Sondalle, Nicole; Biebel, Lori; Haen, Andrea
March 2008
Principal;Mar/Apr2008, Vol. 87 Issue 4, p60
The article focuses on effective ways for schools to market to parents. It explains that due to governmental policies on school choice, parents have several options from which to choose. The Sheboygan Area School District (SASD) in Wisconsin is examined for its marketing strategy. The district instituted a group called the Parent Connection Marketing Committee, created a brochure for the school, and placing regular advertisements in local media.


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