TITLE

my biggest mistake

AUTHOR(S)
Borrego, Anne Marie
PUB. DATE
May 2000
SOURCE
Inc.;May2000, Vol. 22 Issue 6, p163
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Relates the biggest mistake in business committed by John J. Kilcullen, chairman and chief executive officer of IDG Books Worldwide, creator of the `Dummies' series of how-to books. Flaws in the reader research conducted by IDG Books; Reasons seven of IDG Books' publications have failed; Role of the Internet in IDG Book's customer relations.
ACCESSION #
3075028

 

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