my biggest mistake

Borrego, Anne Marie
May 2000
Inc.;May2000, Vol. 22 Issue 6, p163
Relates the biggest mistake in business committed by John J. Kilcullen, chairman and chief executive officer of IDG Books Worldwide, creator of the `Dummies' series of how-to books. Flaws in the reader research conducted by IDG Books; Reasons seven of IDG Books' publications have failed; Role of the Internet in IDG Book's customer relations.


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