Lost in the translation

Hofman, Mike
May 2000
Inc.;May2000, Vol. 22 Issue 6, p161
Deals with the language barrier problem of Semifreddi's, an artisan-bread bakery in Emeryville, California with workers from Mexico, Laos, China, Peru, Cambodia, Yemen and Vietnam . Examples of language barrier problem experienced by Semifreddi's; Efforts of Semifreddi's Chief Executive Officer Tom Frainier to solve the language barrier problem; Role of translators in Semifreddi's meetings.


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