Restaurateurs lose grip on star's coattails

Hofman, Mike
May 2000
Inc.;May2000, Vol. 22 Issue 6, p37
Looks at the business failure of Joe and Gene Silverberg in their Michael Jordan's Restaurant, a celebrity-endorsed restaurant in Chicago, Illinois. Role of the Silverbergs' relations with basketball star Michael Jordan in the success and the failure of the business; Date the restaurant was opened; Causes of the business failure.


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