A Checklist for Fully Integrated Success

Conlin, E.J.; Wilson, Joan
April 2000
Multichannel News;04/24/2000, Vol. 21 Issue 17, p81
Presents a checklist for the planning of multiple partnerships integration in the businesses. Includes questions on the frequency of meetings held by companies; Role of network partners; Leverage of the power of the programmer's brand; Functions of local advertising sales in the integrated initiative; Impact of the initiative on revenue.


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