TITLE

Lifetime PSAs Bolster Girls' Self Images

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2000
SOURCE
Multichannel News;04/24/2000, Vol. 21 Issue 17, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses `Our Lifetime Commitment: Strong Women,' the public-awareness campaign of Lifetime Television in the United States. Aim of the campaign; Plan of Lifetime to encourage affiliates to run the four spots on cross-channel avails; Tag lines used in air-spots; Strategies employed by the company in facilitating the public awareness campaign.
ACCESSION #
3074176

 

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