Lifetime PSAs Bolster Girls' Self Images

Hogan, Monica
April 2000
Multichannel News;04/24/2000, Vol. 21 Issue 17, p48
Focuses `Our Lifetime Commitment: Strong Women,' the public-awareness campaign of Lifetime Television in the United States. Aim of the campaign; Plan of Lifetime to encourage affiliates to run the four spots on cross-channel avails; Tag lines used in air-spots; Strategies employed by the company in facilitating the public awareness campaign.


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