Starz Encore Backs Indy Racer Unser

Hogan, Monica
April 2000
Multichannel News;04/24/2000, Vol. 21 Issue 17, p46
Reports the sponsorship of Al Unser Jr. car in the Indy Racing League (IRL) series by the Starz Encore Media Group LLC in Indianapolis, Indiana. Use of the sponsorship to reward company's affiliates and attract prospective customers; Efforts of the company to promote the racing series; Demographics on IRL fans.


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