In Demand Must Push Early `Sense' Screening

Umstead, R. Thomas
April 2000
Multichannel News;04/24/2000, Vol. 21 Issue 17, p38
Reports the promotional campaign of In Demand for its digital affiliates for the television (TV) premiere of `The Sixth Sense' in the United States. Availability of the video to digital subscribers of In Demand; Reason for the creation of the promotional kit by the company; Impact of the movie's TV premiere on the buy-rates of the digital television industry.


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