TVKO, Budweiser Promote Lewis-Grant Bout Heavily

Umstead, R. Thomas
April 2000
Multichannel News;04/24/2000, Vol. 21 Issue 17, p38
Reports the efforts of TVKO and Budweiser to promote the Lennox Lewis-Michael Grant pay-per-view fight in the United States. Schedule of the media appearances by both fighters; Media outlets involved in the promotional efforts of the network; Alliance of the network with In Demand to run advertisements in several periodicals.


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