Cox Crafts B-to-B Marketing Effort

Hogan, Monica
April 2000
Multichannel News;04/24/2000, Vol. 21 Issue 17, p30
Reports the multimedia marketing campaign of the Business Services unit of Cox Communications Inc. targeting small and midsized businesses in the United States. Role of NeoBrands in the conceptualization of the business-to-business campaign; Establishment of Cox as a player in the commercial market; Features of the advertising campaign.


Related Articles

  • Servicing Hot Spots. Weinschenk, Carl // Communications Technology;Jul2003, Vol. 20 Issue 7, p11 

    Discusses the benefits of the demand growth of hot-spot connectivity to the cable industry. Overview of Wireless-Fidelity services being offered by Cox Communications; Use of hot-spot connectivity by small-to-medium businesses; Discussion of the return on investment opportunities of hot-spots.

  • CHAIR OF GREATER TOPEKA CHAMBER OF COMMERCE. Jennison, Coleen // TK...Topeka's Business Magazine;Spring2013, p12 

    An interview with Coleen Jennison, Director of Government Affairs, Cox Communications Inc., is presented. When asked about the role of the Greater Tobeka Chamber of Commerce, an organization based in Topeka, Kansas, for entrepreneurial and minority business development, in businesses in Topeka....

  • SERVE BUSINESSES, HAUL AWAY CASH. Ellis, Leslie // Multichannel News;5/22/2006, Vol. 27 Issue 21, p34 

    Comments on the business services, a bundled telecommunication services offered by cable television providers to small and medium businesses. Return on investment from the service, according to Cox Communications; Profitability of providers of business services; Terminologies in the business...

  • Residential vs. commercial.  // Communications Technology;Aug2006, Vol. 23 Issue 8, p8 

    The article discusses the ways by which Cox Communications Inc. solved the problem of delivering voice services to small and medium businesses. The company got a problem because the specifications were such that the embedded terminal adapters (EMTAs) only handle two voice communication lines....

  • MSOs do well in home, SME satisfaction survey.  // CED;Jun2011, Vol. 37 Issue 5, p10 

    The article focuses on the findings of the survey by J.D. Power & Associates regarding customer satisfaction in home office and small and medium-sized enterprise (SME) services categories, wherein, telephone companies continue to dominate in the enterprise category. It says that the Optimum...

  • BUSINESS SERVICES/TELEPHONY. Tombes, Jonathan // Communications Technology;Dec2007, Vol. 24 Issue 13, p14 

    The article offers information on the development of business voice telecommunications by Multiple System Operator (MSO) in the United States. Several MSOs have developed system to deliver voice to commercial users. Cox communications introduced in 2007 the Cox Business Voice Manager, a system...

  • Future holds more than cable TV for Cox. Hart, Katherine // New Orleans CityBusiness (1994 to 2008);3/4/96, Vol. 16 Issue 35, p6 

    Reports on Cox Communications' preparation for the telecommunications revolutions through diversifications and alliances. Contract with the US Navy to provide services among the former's three local installations; Pilot projects with Tulane University and Entergy; Alliance with Sprint Corp.,...

  • Pass the Sominex. Galarza, Pablo // Financial World;5/20/96, Vol. 165 Issue 8, p38 

    Features Cox Communications Inc. Improvement of the company's financial status after its acquisition of Times Mirrors' cable holdings in February 1995; Effect of the Telecommunications Act of 1996 to the industry; Performance of the American cable industry. INSET: Moonlighting, by P.G..

  • Cox employees, music fans unite for 'necessities drive'  // Las Vegas Business Press;07/03/2000, Vol. 17 Issue 26, p13 

    Highlights the necessities drive spearheaded by Cox Communications to benefit Shade Tree Shelter. Cox's sponsorship of the 8th annual JuneFest music festival at the Silver Bowl; Discount to JuneFest tickets.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics