TITLE

Cox Crafts B-to-B Marketing Effort

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2000
SOURCE
Multichannel News;04/24/2000, Vol. 21 Issue 17, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the multimedia marketing campaign of the Business Services unit of Cox Communications Inc. targeting small and midsized businesses in the United States. Role of NeoBrands in the conceptualization of the business-to-business campaign; Establishment of Cox as a player in the commercial market; Features of the advertising campaign.
ACCESSION #
3074158

 

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