TITLE

ESPN Content with NHL Performance

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
April 2000
SOURCE
Multichannel News;04/24/2000, Vol. 21 Issue 17, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports ratings of the National Hockey League (NHL) telecasts by ESPN in the United States. Percentage of young-male audience in the NHL rating; Increase in NHL-playoff viewership among males aged 18 to 34; Positive responses of viewers to NHL games and to the extensive cross-promotion between ESPN, ESPN2, and ABC.
ACCESSION #
3074142

 

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