Chrysler goes global with PT Cruiser ads

Malbin, Peter
May 2000
Automotive News;5/1/2000, Vol. 74 Issue 5872, p78
Trade Publication
Reports that the Chrysler group of DaimlerChrysler will expand its marketing reach through a global-oriented marketing structure and a broader advertising strategy. Group's merger of international and domestic sales and marketing operations into a single global sales and marketing unit; Commitment to increase overseas car sales; Launch of its global marketing campaign for PT Cruiser.


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