TITLE

Chrysler goes global with PT Cruiser ads

AUTHOR(S)
Malbin, Peter
PUB. DATE
May 2000
SOURCE
Automotive News;5/1/2000, Vol. 74 Issue 5872, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Chrysler group of DaimlerChrysler will expand its marketing reach through a global-oriented marketing structure and a broader advertising strategy. Group's merger of international and domestic sales and marketing operations into a single global sales and marketing unit; Commitment to increase overseas car sales; Launch of its global marketing campaign for PT Cruiser.
ACCESSION #
3072907

 

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