Ford, Toyota pitch new cars to youth

Halliday, Jean
May 2000
Automotive News;5/1/2000, Vol. 74 Issue 5872, p76
Trade Publication
Reports on Ford Motor Co. and Toyota Motor Sales USA Inc.'s launched of cars targeted at younger consumers. Toyota Echo for college graduates; Redesigned Toyota Celica coupe for buyers in their mid-20s; Toyota MR2 Spyder, a two-seat convertible for older consumers; Ford Division's advertisement for its Focus small car and wagon models.


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