TITLE

Ford, Toyota pitch new cars to youth

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Automotive News;5/1/2000, Vol. 74 Issue 5872, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford Motor Co. and Toyota Motor Sales USA Inc.'s launched of cars targeted at younger consumers. Toyota Echo for college graduates; Redesigned Toyota Celica coupe for buyers in their mid-20s; Toyota MR2 Spyder, a two-seat convertible for older consumers; Ford Division's advertisement for its Focus small car and wagon models.
ACCESSION #
3072905

 

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