New features appeal across generations

Krebs, Michelle
May 2000
Automotive News;5/1/2000, Vol. 74 Issue 5872, p74
Trade Publication
Details findings of a study, conducted by market research firm J.D. Power and Associates, to determine what people like about their cars and trucks and what kinds of features they order. Older car buyers' preference for more expensive vehicles; Popular automobile designs; Challenge facing automakers.


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