Marketers rethink online promotions

Fitzgerald, Kate
May 2000
Automotive News;5/1/2000, Vol. 74 Issue 5872, p72
Trade Publication
Looks at problems encountered by car marketers in using the Internet to target consumers. Consumers' use of the Internet to negotiate with salespeople; Lack of brand loyalty among consumers who use the Internet; Mixed experiences of automobile marketers with online promotions.


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