TITLE

Marketers rethink online promotions

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 2000
SOURCE
Automotive News;5/1/2000, Vol. 74 Issue 5872, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at problems encountered by car marketers in using the Internet to target consumers. Consumers' use of the Internet to negotiate with salespeople; Lack of brand loyalty among consumers who use the Internet; Mixed experiences of automobile marketers with online promotions.
ACCESSION #
3072901

 

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