TITLE

Makers mine databases for marketing riches

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Automotive News;5/1/2000, Vol. 74 Issue 5872, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on automobile manufacturers' use of customer relationship management information to tailor their marketing pitches to consumers' individual tastes. Unifying customer information from different parts of companies into a single database; Benefits of the customer relationship management movement to computer software manufacturers; Toyota Motor Sales USA's combining of owner and customer information.
ACCESSION #
3072899

 

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