TITLE

Personal pages on Web may boost loyalty

AUTHOR(S)
Moran, Tim
PUB. DATE
May 2000
SOURCE
Automotive News;5/1/2000, Vol. 74 Issue 5872, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the ability of personal Web sites to boost customer loyalty. Development of personal pages that can be updated to show maintenance needs and owner preferences; Allowing users to craft Web site showing the information that interests them; Features of Microsoft's CarPoint.com; Services offered by Stoneage.com's Web site to car owners.
ACCESSION #
3072885

 

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