TITLE

Foiling Online Spies

AUTHOR(S)
Kahn, Jeremy
PUB. DATE
May 2000
SOURCE
Fortune International (Europe);05/15/2000, Vol. 141 Issue 10, p102
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on methods to prevent Internet advertising companies from acquiring information about computer users for the purposes of targeting ads. Description of practices by such companies as DoubleClick, AvenueA and AdKnowledge; Launch of the program Privacy Companion by IDcide, which distinguishes between ads intended for service or marketing; How the program works to allow users to block unwanted tracking.
ACCESSION #
3072536

 

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