TITLE

The Car Industry at a Crossroads

AUTHOR(S)
McRae, Hamish
PUB. DATE
May 2000
SOURCE
Fortune International (Europe);05/15/2000, Vol. 141 Issue 10, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Argues that globalism will force European automakers to expand into international companies. View that European car brands mirror their nationalistic traits to give a local, unique identity; Competition from automakers to buy up premium car companies such as BMW and Volkswagen; Result if car manufactures keep their manufacturing capacity at the same level while charging high prices; Speculation that the euro and Internet will standardize car prices.
ACCESSION #
3072442

 

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