The Car Industry at a Crossroads

McRae, Hamish
May 2000
Fortune International (Europe);05/15/2000, Vol. 141 Issue 10, p32
Argues that globalism will force European automakers to expand into international companies. View that European car brands mirror their nationalistic traits to give a local, unique identity; Competition from automakers to buy up premium car companies such as BMW and Volkswagen; Result if car manufactures keep their manufacturing capacity at the same level while charging high prices; Speculation that the euro and Internet will standardize car prices.


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