Agencies Chase Cable Nets

Sampey, Kathleen; McMains, Andrew
March 2000
Adweek Western Edition;03/27/2000, Vol. 50 Issue 13, p68
Trade Publication
Deals with the negotiation efforts of cable television networks in the United States with advertising agencies regarding their campaign accounts. Agreement between MTV and DiNoto Lee company; Details on the television campaign of Discovery Health Channel network.


Related Articles

  • Nickelodeon uses Nick Jr to attract parents.  // Precision Marketing;5/10/2002, Vol. 14 Issue 32, p2 

    Focuses on the advertising campaign launched by Nickelodeon for its pre-school interactive television (TV) channel Nick Jr. Stations where the TV spots would be shown; Magazine titles supporting the network's print campaign; Reason for targeting parents in the campaign.

  • Network in the making. McClellan, Steve // Broadcasting & Cable;9/23/2002, Vol. 132 Issue 39, p50 

    Explores the business ownership of television network, Azteca America in the U.S. Acquisition of Pappas Telecasting shares by Azteca America; Addition of network coverage; Popularity of novel programming.

  • BBC3--are many of us really going to watch it? Douglas, Torin // Marketing Week;3/21/2002, Vol. 25 Issue 12, p17 

    Discusses the impact of the launching of BBC3, a cable television network on the commercial television industry in Great Britain. Conduction of a conference by the industry; Difficulty of winning audience in the competitive television business; Views of the industry to the launching of the...

  • Euro channels link programming & resources, challenging MTV Europe. Dezzani, Mark // Billboard;10/29/94, Vol. 106 Issue 44, p52 

    Report on the collaboration of four music-television stations in Europe to link programming and resources. Challenge to MTV Europe's Pan-European success; Impact of the agreement on the tension between MTV Europe and national broadcasters; MTV Europe's launching of promotional campaign.

  • VH1: Rolling on Rock. Cooper, Jim // MediaWeek;09/27/99, Vol. 9 Issue 36, p12 

    Focuses on the television network VH1 of the United States. Brief history of VH1; Ratings of the network; Television programs of VH1.

  • HALLMARK'S CARD. Dempsey, John // Daily Variety;3/14/2002, Vol. 275 Issue 10, p1 

    Announces the plan of Hallmark Channel to air original movies through Hallmark Entertainment; Schedules of original movies in basic cable; Increase number of cable subscribers; Decision to stick to family oriented programming.

  • Animal Planet bows.  // Daily Variety;3/14/2002, Vol. 275 Issue 10, p8 

    Announces the success of the Animal Planet launched by the Discovery Networks in Latin America.

  • Azteca America breathes Gotham air. Tegel, Simeon; Sutter, Mary // Daily Variety;12/4/2002, Vol. 277 Issue 42, p5 

    Reports the addition of WXNY Channel 39 to the Stateside stations of Azteca America in New York. Efforts of the company expand business in America; Emphasis on increasing network coverage; Impact of the move on the revenue of the company.

  • SHALES SLUGS IT OUT WITH CNN! READ THIS COLUMN! RIGHT NOW! Shales, Tom // Electronic Media;4/22/2002, Vol. 21 Issue 16, p25 

    Presents views related to the degree of dignity of several television networks in the U.S. Promotion aired by Cable News Network related to sexual assault; Degradation of imitating inferior; Characteristic of several television promotions.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics