TITLE

Agencies Chase Cable Nets

AUTHOR(S)
Sampey, Kathleen; McMains, Andrew
PUB. DATE
March 2000
SOURCE
Adweek Western Edition;03/27/2000, Vol. 50 Issue 13, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the negotiation efforts of cable television networks in the United States with advertising agencies regarding their campaign accounts. Agreement between MTV and DiNoto Lee company; Details on the television campaign of Discovery Health Channel network.
ACCESSION #
3063396

 

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