Several factors led to failure of the Rover 75

Wernle, Bradford
April 2000
Automotive News;4/24/2000, Vol. 74 Issue 5871, p24J
Trade Publication
Enumerates the factors that led to the failure of the Rover 75 automobile, the supposed flagship car for the Rover subsidiary of Germany-based automaker Bayerische Motoren Werke (BMW). Sales of the car; BMW Chairman Bernd Pischetsrieder's criticism on Rover's poor productivity; BMW managers' lack of skills in managing other brands.


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