TITLE

Several factors led to failure of the Rover 75

AUTHOR(S)
Wernle, Bradford
PUB. DATE
April 2000
SOURCE
Automotive News;4/24/2000, Vol. 74 Issue 5871, p24J
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Enumerates the factors that led to the failure of the Rover 75 automobile, the supposed flagship car for the Rover subsidiary of Germany-based automaker Bayerische Motoren Werke (BMW). Sales of the car; BMW Chairman Bernd Pischetsrieder's criticism on Rover's poor productivity; BMW managers' lack of skills in managing other brands.
ACCESSION #
3063323

 

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