TITLE

credit cards

AUTHOR(S)
Lefton, Terry
PUB. DATE
April 2000
SOURCE
MediaWeek;04/24/2000, Vol. 10 Issue 17, pU24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the credit card industry of the United States. Reasons behind the focus of the industry on e-commerce; Results of American Express' launching of Blue, a credit card with an Internet connection; Why the industry has focused on its existing customers; Advertising campaigns of Visa and MasterCard.
ACCESSION #
3060257

 

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