TITLE

Content Really Counts

AUTHOR(S)
Carol, Dan
PUB. DATE
April 2000
SOURCE
Wireless Week;04/17/2000, Vol. 6 Issue 16, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses some considerations on how wireless information carriers can gain and retain customers. Customization of the content for customers; Sense of affinity and membership; Request for permission from the customers.
ACCESSION #
3060168

 

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