image of the week

May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p78
Trade Publication
The article provides information on the print advertisement launched by Listen.com, as part of its first major national advertising campaign in the U.S. in 2000. The company which links to music Web sites, is spending between U.S. $ 15 million to U.S. $ 20 million on the campaign. The campaign is created by FCB Worldwide of San Francisco, California.


Related Articles

  • FCB Promotes Web Hub for Girls. Norton, Justin M. // Adweek Western Edition;05/15/2000, Vol. 50 Issue 20, p8 

    Focuses on the advertising campaign created by FCB Worldwide company for Web sites that feature teenage girl-related issues. Comment from Shannon Corrigan, client brand marketing director of the agency; Details on the campaign.

  • Latest Compaq effort from FCB ready to roll. Davis, Wendy; Cuneo, Alice Z. // Advertising Age;3/5/2001, Vol. 72 Issue 10, p4 

    The article reports on the advertising campaign of FCB Worldwide for Compaq Computer Corp. The print advertising effort of FCB will target the C-class of chief executive officers, chief financial officer and chief information officers. Due to internal management shifts, Compaq has had unstable...

  • Boeing ads focus on space-based image. Goetzl, David // Advertising Age;5/1/2000, Vol. 71 Issue 19, p76 

    The article provides information on the corporate campaign launched by aircraft marketer Boeing in May 2000, designed to shift its image from airplane manufacturer to high-technology aerospace and communications experts. The campaign, which was created by FCB Worldwide, includes three television...

  • FCB Breaks MarketWatch Ads. Norton, Justin M. // Adweek Western Edition;04/10/2000, Vol. 50 Issue 15, p4 

    Presents information on the advertising campaign created by FCB Worldwide company for MarketWatch.com's CBS Web site. Features of the campaign; Comments from Kevin Gamon, creative director of FCB.

  • Pocketcard Work Launched by FCB's Digital Unit. Jensen, Trevor // Adweek Midwest Edition;05/15/2000, Vol. 41 Issue 20, p6 

    Reports the launching of the advertising campaign of Pocketcard.com company by Digital Branding Practice, interactive marketing unit of FCB Worldwide company. Details on the campaign; Purpose of the advertising agency in complementing its campaign with online incentive programs.

  • FCB's Deere Debut Draws on Brand's Heritage. Jensen, Trevor // Adweek Midwest Edition;03/13/2000, Vol. 41 Issue 11, p4 

    Focuses on the advertising campaign launched by FCB Worldwide company for John Deere company. Contenders on the review held by John Deere; Aim of FCB on the campaign.

  • Dockers Returns to `Nice Pants'. Norton, Justin M. // Adweek Western Edition;03/20/2000, Vol. 50 Issue 12, p3 

    Deals with the advertising campaign launched by Dockers company. Lines used by the company on its campaign; Features of the campaign created by FCB Worldwide company.

  • The Postage Rings Twice for FCB. Sampey, Kathleen // Adweek Midwest Edition;04/10/2000, Vol. 41 Issue 15, p127 

    Deals with the approval that was received by FCB Worldwide to handle advertising and media duties of E-Stamp Corp., an authorized United States Postal Service online postage provider. Advertising expenditure of the company; Plans concerning the advertisement campaign; Agreement between Postal...

  • Circuit City Returns to Service. Jensen, Trevor // Adweek Midwest Edition;7/16/2001, Vol. 42 Issue 29, p6 

    Reports on the move of electronics retailer Circuit City to emphasize its commitment to better customer service through a television advertising campaign from FCB advertising agency. Tagline used in the advertising campaign; Efforts of Circuit City to enhance its competitive edge against other...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics