`Times' ads may be moving, but won't deliver subscribers

Garfield, Bob
May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p77
Trade Publication
The author evaluates the advertising campaign launched by "The New York Times" in 2000. He asserts that the newspaper's Expect the world campaign from Bozell, does not offer a brand distinction and instead the advertising gets so caught up in its alleged creativity that the message never gets delivered. The author considers the campaign magnificent but irrelevant. He applauds the campaign's television spot for its visual effect but notices a lack of providing examples of its success in featuring award-winning reporting and photography or presenting reasons for the people to subscribe.


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