TITLE

Krispies Treats tries quirkiness in print, TV ads

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the advertising campaign launched by Kellogg Co. for its Rice Krispies Treats Square cereal product, in the U.S. in April 2000. The campaign from Leo Burnett USA, was launched with the subway television (TV) spot entitled Commute, and will be extended with additional TV and print beginning May 2000. The campaign is part of the company's shift in overall advertising to reach out to consumers with bolder, standout creative. Rice Krispies Treats Square was previously target to mothers. However, the said campaign adds older teenagers to its target market.
ACCESSION #
3060057

 

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