Krispies Treats tries quirkiness in print, TV ads

Thompson, Stephanie
May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p77
Trade Publication
The article provides information on the advertising campaign launched by Kellogg Co. for its Rice Krispies Treats Square cereal product, in the U.S. in April 2000. The campaign from Leo Burnett USA, was launched with the subway television (TV) spot entitled Commute, and will be extended with additional TV and print beginning May 2000. The campaign is part of the company's shift in overall advertising to reach out to consumers with bolder, standout creative. Rice Krispies Treats Square was previously target to mothers. However, the said campaign adds older teenagers to its target market.


Related Articles

  • Kellogg's Tiger Power Milks Whole Grain Craze. Reyes, Sonia // Brandweek;11/22/2004, Vol. 45 Issue 42, p6 

    Reports on an advertising campaign created by Chicago, Illinois-based Leo Burnett for the cereal product of Kellogg in the U.S. Use of the Tony the Tiger icon in the product; Budget allocated by the company for its marketing; Message of the television advertisement for the product; Features of...

  • Kellogg makes its brands 'personal' Thompson, Stephanie // Advertising Age;5/5/2003, Vol. 74 Issue 18, p24 

    The article examines the strategy of Kellogg Company in promoting its breakfast brands. Kellogg's strategy is to link packaging, product changes and promotions together with advertising for its cereal products. For adults, Kellogg has launched a print and television campaign from Leo Burnett USA...

  • Soniccare.  // Advertising Age;5/5/2003, Vol. 74 Issue 18, p35 

    The article reports that Kellogg Co. is launching a national television advertising campaign for its Special K Red Berries cereal. The ads demonstrates how the product can help women in their personal improvement. The ads were created by Leo Burnett USA.

  • Kellogg's.  // Advertising Age;5/5/2003, Vol. 74 Issue 18, p35 

    The article reports that Kellogg Co. wants to further expand the success of its Special K Red Berries cereal through a television advertising campaign. The campaign, which was created by Leo Burnett USA, focuses on how the product can help women attain personal improvement.

  • I Am Woman. Lippert, Barbara // Adweek Western Edition;08/30/99, Vol. 49 Issue 35, p30 

    Provides information on the advertising campaign made by Leo Burnett for Kellogg. Title of the campaign; Description of the girl in the advertisement; Details on the television spot.

  • Frosted Flakes adds apropos personality. Garfield, Bob // Advertising Age;2/22/1999, Vol. 70 Issue 8, p77 

    This article presents a review of the television advertising campaign created by Leo Burnett USA for Kellogg Co. to promote its Frosted Flakes cereal.

  • A Lesson in Which Less is More, More or Less. Janoff, Barry // Brandweek;6/9/2003, Vol. 44 Issue 23, p50 

    Presents information on the television advertisement created by Leo Burnett USA for Kellogg's Special K Red Berries. Overview of the commercial; Description of the cereal product.

  • Kellogg openly pays homage to Frosted Flakes. Pollack, Judann // Advertising Age;2/15/1999, Vol. 70 Issue 7, p4 

    The article focuses on the advertising campaign being launched by Kellogg Co. for its Frosted Flakes breakfast cereal. The television spots from Leo Burnett USA Inc., Chicago, mimic a documentary-style approach. Directed by Christopher Guest of "This is Spinal Tap" fame, the first three...

  • New campaign: Kellogg's Com Flakes.  // Marketing (00253650);2/6/2008, p2 

    The article reports that Kellog Co. is launching a television campaign for its Corn Flakes brands in the Great Britain. The advertisement, which is noted to be the first TV campaign for the brand in five years, introduces a couple who get attracted to each other at first sight in the supermarket...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics