GAO: Too few ad contracts land at minority agencies

Teinowitz, Ira
May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p74
Trade Publication
The article provides information on the study conducted by the U.S. General Accounting Office in 2000, which concluded that the government fell short of its target in awarding advertising contracts to small disadvantaged businesses, which encompasses minority-owned agencies. The study particularly validated charges from minority shops and some congressman about the government's performance. Ideally, the Small Business Act sets a goal of 23% of prime contact dollars being spent with small disadvantaged businesses. However, the report revealed that the most the government awarded in advertising contracts to disadvantaged and women-owned business was only 3.1% during the fiscal year beginning October 1, 1994.


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