TITLE

Microsoft's Mehdi maps aggressive plan for MSN

AUTHOR(S)
Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Microsoft Corporation's MSN service to overtake its competitor Internet service provider America Online, in 2000. Aside from the said plan, the company's vice president for marketing Yusuf Mehdi, aims to provide consumers with integrated service. Mehdi and his team are armed with a plan which is supported by a marketing campaign by McCann-Erickson Worldwide. The campaign include and advertisement and retail and promotional efforts. One of its offer is a six months free for users who sign up for a year.
ACCESSION #
3060012

 

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