Microsoft's Mehdi maps aggressive plan for MSN

Elkin, Tobi
May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p56
Trade Publication
The article reports on the plan of Microsoft Corporation's MSN service to overtake its competitor Internet service provider America Online, in 2000. Aside from the said plan, the company's vice president for marketing Yusuf Mehdi, aims to provide consumers with integrated service. Mehdi and his team are armed with a plan which is supported by a marketing campaign by McCann-Erickson Worldwide. The campaign include and advertisement and retail and promotional efforts. One of its offer is a six months free for users who sign up for a year.


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