on a roll

May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p52
Trade Publication
The article provides information on Celebrity Focus, a Northbrook, Illinois-based agency launched by Sheila Casserly Clary, which matches marketers with celebrity spokesmen for public relations-based media campaigns. The company's focus is to promote a product or a cause versus a typical talent agent who finds opportunities for celebrities. One of its challenge is to find celebrities who have the right attitude and who knows how to work with the media. One of its many accomplished projects was getting Olympic speed skater Bonnie Blair to represent Procter & Gamble diapers.


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