TITLE

Y&R may be a reluctant bride but WPP linkup a good match

AUTHOR(S)
Donaton, Scott
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advantages of the proposed acquisition of Young & Rubicam by WPP for both advertising agencies. The brilliance of the tactics employed by Martin Sorrell of WPP with regard to the art of the deal is analyzed. The benefits of the proposed acquisition as conceived by Sorrell are discussed. The article also discusses the possible response of Sorrell to questions about the global agency networks of WPP. It assesses the problems being faced by Young & Rubicam including the Army and Citibank reviews.
ACCESSION #
3059543

 

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