TITLE

STREET MARKETING HITS THE INTERNET

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the use of the Internet by several U.S. promotion specialists to establish grassroots support for entertainment properties. The concept behind the online street marketing technique used by entertainment marketers like M80 Interactive is discussed. A background of the use of the marketing technique by music marketers and record labels is presented. The article also discusses the risk associated with the technique which include the issue of accountability. It contents that the street teams of Internet marketers are doing their own marketing work.
ACCESSION #
3059534

 

Related Articles

  • Online.  // Marketing Week;9/29/2005, Vol. 28 Issue 39, p21 

    Reports developments related to Internet advertising in Great Britain. Speakers for the Engage 2005, the online marketing conference; Launch of an adCenter paid search and service in France and Singapore by MSN; Facilitation of an affiliate marketing promotion by FameIndex UK.

  • Great Giveaways. Schechner, Dan // Pool & Spa News;3/30/2012, Vol. 51 Issue 6, p44 

    The article offers suggestions on planning an online sales promotion using social media. Blair Lynch, director of operations at Mermaid Pool, Spa & Patio, says the critical thing for the service is to get customers to buy more, or buy early in order to generate cash flow before the season to get...

  • Internet sees biggest rise in marketing spend for Q1. Harwood, Susie // New Media Age;4/22/2004, p12 

    This article reports that the Internet allegedly continued to grow faster than all other categories of marketing expenditures during the first quarter of 2004, according to the latest Bellwether Report. One in three companies involved in the survey, published by the Institute of Practitioners...

  • Truth or Consequences? Yeah, Sure. Lewis, Herschell Gordon // Direct;4/1/2005, Vol. 17 Issue 5, p62 

    Comments on online free offer promotions. Requirements to receive free products offered online; Requirements to qualify for free products; Disadvantages of participating in free offer promotions.

  • Digital marketers should focus on intent over behaviour. Barnett, Michael // Marketing Week (Online Edition);3/25/2014, p3 

    The author discusses how digital marketers doing retargeted advertisements often mistake the fact that looking at a product is also an intention to buy. According to the author, this assumption makes inferring the level of intent very problematic resulting to waste of campaign fund because they...

  • Lowering Sales Pressure. Riggs, Larry // Direct;5/1/2006, Vol. 18 Issue 5, p38 

    Reveals that Danvers, Massachusetts-based medical instrument manufacturer Medwave Inc. is using Kaon Interactive's Advisory system to do online product demonstrations. Features of Primo, a product intended to replace the traditional blood-pressure cuff; Significance of the system for the...

  • Internet not always one-size-fits-all. Mitchell, Mark // Marketing News;12/04/2000, Vol. 34 Issue 25, p21 

    Discusses several ways in determining the proper use of the Internet in marketing. Trends in electronic commerce and marketing; Reliability of electronic commerce; Importance of customer service.

  • PROMOTIONS 2.0. Butchen, Jeff // Promo;Mar2008, Vol. 21 Issue 2, p54 

    The article features Promotions 2.0, a new era for delivering, engaging, and impactful promotions using the Internet. Promotions 2.0 is driven through blogs and social networking sites. It is an online promotion that enables consumers to be part of the brand and share it with others. The product...

  • Advertising Ethics.  // NZ Marketing Magazine;Aug2006, Vol. 25 Issue 7, p10 

    The article presents questions and answers related to marketing law in New Zealand. A retail chain manager asks about a Website that makes unfounded criticisms and quotes incorrect prices on the products being advertised or reviewed. Another asks if a one-day sale where people can get a 75...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics