TITLE

Camera makers aim to snap up teens' attention

AUTHOR(S)
Beardi, Cara
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the actions taken by camera makers aimed at attracting young adult consumers. The global television advertising campaign launched by Polaroid Corp. for its I-Zone instant pocket camera under its $40 million advertising budget is revealed. Information is presented on the advertising campaign launched by rival camera marketer Eastman Kodak Co. for its MAX Flash one-time use camera. The article also covers the reasons for the decision of the camera makers to concentrate on the teenage market.
ACCESSION #
3059524

 

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