TITLE

Agencies teach skill building

AUTHOR(S)
Petrecca, Laura
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plans of advertising agencies DDB Worldwide and Young & Rubicam to launch agency-wide career development tools to foster staffers' educational growth. The services provided by the DDB University and Y&R Buzz University are cited. The importance of the services to employee retention and management is emphasized. The article also presents an overview of the career development programs offered by DDB Worldwide and Young & Rubicam. It describes the business philosophy of Young & Rubicam.
ACCESSION #
3059521

 

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