TITLE

Quizno's, Cliff Freeman ready summer assault

AUTHOR(S)
MacArthur, Kate; Linnett, Richard
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the selection of the advertising agency Cliff Freeman & Partners, New York by Quizno's Corp. in its attempt to challenge sandwich makers Subway and Blimpies. The decision of the company to increase its advertising spending is cited following an increase in sales in 2000. A brief information is presented on the national advertising campaign being planned by the advertising agency for Quizno's. The article also describes the target customer of the product as educated adults and businesspeople with discerning taste.
ACCESSION #
3059520

 

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